Business case in Pharma : Improving KOL management with new tools

By |October 25th, 2016|Article, Business case, Products|

Recently, we were briefed by the french subsidiary of Top 10 Pharma on a project in order to support a KOL community in participating actively in the scientific development plan of one of its key product in cardiology. The project was supported by a dynamic and cross functional team (Medical, Digital Marketing, IT) with a good vision on [...]

“Brick and mortars”, pure players, how to enhance proximity with customers?

By |May 11th, 2016|Article|

“Brick and mortar”, pure players and “click to mortar”   Customer service and customer experience are key contributors for your company’s success, whereas you’re a B2B or a B2C actor.   If we have a look from a very macro (and Manichean) position we can identify two groups of companies depending how they do business and [...]

Global CMS, how to maximize control without compromising innovation?

By |May 3rd, 2016|Article|

  As your company is leading its digital transformation, you may have an increasing amount of websites to deal with. Institutional websites, information websites, broadcasting platforms,... As usage and design are changing fast, demand from operational teams will more and more diversified.  In the same time, in companies evolving in very regulated environment, the new [...]